Ubisoft Entertainment SA is a French video game company that produces, edits and distributes video games for consoles, PC and smartphones. It is renowned for its iconic franchises, including "Assassin’s Creed" and "Just Dance." Recently, Ubisoft shares surged after reports surfaced that China's Tencent and Ubisoft's founding family Guillemot, both minority stakeholders, were considering a buyout to stabilise the company.
Founded in 1986 by five of Guillemot brothers, Ubisoft is a prominent developer in digital entertainment and immersive worlds. Ubisoft fits the investment narrative of eToro's MetaverseLife Smart Portfolio, which is composed of companies pioneering the Metaverse — a digital reality where people work, play, socialise, and entertain themselves in an augmented, science-fiction-inspired virtual landscape.